CRASH COURSE IN PUBLICITY - by Jill Lublin, International Speaker, 3 time best selling author, master PR strategist.
You are a person who strives to understand the dance of publicity. Jill has taught thousands of successful entrepreneurs, authors and small business owners how to harness the power of publicity for growing your business. Here are just a few gems that you will learn at her course:
- The purpose of publicity? To gain credibility and visibility.
- You are the news. Carefully craft your message and let others know what it is that you do to serve them.
- Create an Oooooo, Ahhhhhh factor. Define the Wow! factor that sets you apart from the others.
- Write a four sentence announcement and send to the local media.
- Keep it simple. Translate your message as you would be talking to a five-year-old.
- Tie your message in to something relevant in the news today.
- Who cares? Identify clearly what you're an expert in, and why we should care.
As you learn the moves, you're certain to see your business take off. Available as a LIVE 1 day class OR as a live, interactive, three-part webinar series. Live classes in Los Angeles, Las Vegas, San Francisco Bay Area (Marin County), and various cities.
At the end of the Crash Course you will leave with four documents to get the press to say "Yes." You will:
- Craft your message so that the public and press will embrace it
- Write an effective press release
- Write a bio
- Become media savvy
- Strategically plan your publicity campaign
- Follow up using sure-fire techniques